UBPL 735: Site Planning

Farm/Ranch Theme Poster


Due April 8th




We know that our client would like any improvements to Camp Shalom to be in accordance with a "farm/ranch" theme.  This theme is getting into the part of site design taken up by Lynch and Hack (1984) in their "Chapter 6: The Sensed Landscape and Its Materials."  They explain,


The sensed quality of a place is an interaction between its form and its perceiver.  It is irrelevant in a sewer layout or in an automated warehouse.  But wherever people are, it is a crucial quality.  Sensuous requirements may coincide or conflict with other demands but cannot be separated from them in judging a place (pg. 153).


(Please note - if you would like to read more of Lynch and Hack, the Hatch Reading Room has multiple copies of their book.)  The "sensed quality" is getting at how a place looks, feels (to the touch), sounds, tastes, and smells.  A place with a farm/ranch theme is going to evoke a person's senses differently than a place with a modern, space age theme.


A site design must layout a vision of such themes to unite the design and give guidance to future improvements.  One person's "farm/ranch" theme may be another person's cheap rip-off of old, Hollywood cowboy movies.  Thus, it is important to get that "theme" out of the designer's head and onto paper. 


 Assignment Instructions


Your farm/ranch theme poster can be one large poster or multiple 11" x 17" posters.  Your poster or posters will depict what the farm/ranch theme means to you.  The poster(s) must get across how your design attends to the "sensed quality" of Camp Shalom.  As a result, the poster must be organized around the 5 senses (sight, sound, smell, touch, and taste) and include (at a minimum) the following: building materials, architectural style, color palette, and what I'm calling "inspiration." 


For your color palette consult Betty Edwards' book pages 231 – 240 and the color wheel (figure 11-3).  Pay attention to the use of complementary colors.


For your "inspiration" choose from the following:

- information on Kansas farmsteads like: Kansas Barns by Martha Knudsen, Barns of Kansas by Robert Marsh, Greg Schultz, "Barns and Cultural Change in Central Kansas"

(master's thesis, School of Architecture and Urban Design, University of

Kansas, 1983), Kansas Barns in Time and Place http://www.kshs.org/publicat/history/1999spring_shortridge_barns.pdf , territorial Kansas history at http://www.territorialkansasonline.org/cgiwrap/imlskto/index.php , or just going to the Kansas Collection at the Spencer Research Library (behind Strong Hall) and looking at old photos or using their resources on farms and ranches in Kansas,

- Linn County History – http://www.linncountyks.com/html/historical.html or search the KU library and/or goto the Spencer Research Library,

- information from the Rieders, or

- create your own camp "mythology" based on the farm/ranch theme.


Also for your inspiration you must use the information on Camp Shalom's desire to be a spiritual place http://www.shalomretreatcenter.org/ .




I recommend you follow the instructions above and ask for clarification if you need it.  I also recommend that when you design your poster you follow our guest speaker Andi's advice.  She listed the elements of poster design as the following: clear hierarchy, organizing structure, typography, white space with a purpose, far away and up close, color with a purpose, and triangulation.  Andi will come to critique your posters on April 8th.  There is a book Andi recommends Breaking the Grid on reserve in the Hatch Reading room.


This is your chance to start becoming comfortable with Photoshop and InDesign and to practice making a poster before your final conceptual site plan poster.  Also, your farm/ranch theme elements will be part of your final poster. 




Lynch, K., & Hack, G. (1984). Site Planning (Third ed.). Cambridge, MA: MIT Press.